Masaya Nakamura founded the company as Nakamura Manufacturing in 1955.[5] Based in Tokyo, the company started out by running children's rides on the roof of a department store in Yokohama. The business eventually expanded throughout the Tokyo area. Nakamura Manufacturing was reorganized in 1958 and underwent a slight name change to Nakamura Manufacturing Co., which would later be used to form the acronym Namco. In 1970 the company produced a coin-operated mechanical driving simulator called "Racer".Atari Japan, the Tokyo-based subsidiary of Atari, was struggling financially by 1974.[7] General manager Hide Nakajima was left in charge of the company after his boss had quit.
Nakajima claims that employees had been stealing money and that he had contributed funds from his personal savings in order to pay creditors and stave off bankruptcy. Though Nakajima wanted to try saving Atari Japan, owner Nolan Bushnell was already struggling to keep the parent company afloat due to undercapitalization and was looking to sell the Japanese subsidiary for some badly-needed cash.[6][8] Sega, then a manufacturer of pinball machines, offered to acquire Atari Japan for $50,000. Nakamura put in a bid for $800,000 and shocked others out of competition. The deal was finalized at $500,000 and Bushnell was glad to take it. Debts inherited from Atari Japan would take Nakamura two years to pay off, but the deal had also secured for him an exclusive license to distribute Atari's games in Japan for ten years. Nakamura would follow up by opening video arcades featuring Atari games.
Nakajima was promoted to vice prDownload
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